I was wandering around David Jones, a large Australian department store, last weekend doing some last minute clothes shopping. It was actually the much lauded, "New Sock" trip of which I posted about before.
Anyway, I wandered into the import food section which was hidden deep in the subterranean section of the store. Ironically enough, it had this sign in front of it. It is the David Jones "low price promise." Click on it for a larger, readable version. Sorry its it kinda blurry, its the crappy iPhone camera.
Why is it ironic? Read on true believer.
Way in the back I found the most wonderful thing. Jif peanut butter and Welches grape jelly! You see, although you can find peanut butter in Australia you can't find jelly. You can find jam, preserves, and all the other types of fruit spreads, just not jelly. You can't even ask for it, because you will confuse them since, like in the U.K., jelly means candy. As for grape flavor, forget about it. There is a big Australian wine industry, which means they have lots of grapes, they just don't make fruit spread out of it. They either haven't made the leap to put those two concepts together or they just don't want to waste any grapes on sandwiches when they could make more wine.
So how much would you pay for these fine imported foods? What price would you put on a tasty peanut butter and grape jelly sandwich? Lets take a look...
$15 dollars each! Are they out of their mind!?!