The Power of Logos?

Looks like Tabula Rasa’s web site is back up after there little ‘refocusing’. I want it to be clear that I am not making fun of that, because it is something I’m all too familiar with. It was a bold move to grab the marketing team by the horns and have them shut everything down while they did it though. But what I am going to make fun of is the marketing team / story blurb that appears on the front page:

Tabula Rasa™ is a massively multiplayer online action game that takes you into the heat of battle at the frontlines of an epic war between a xenophobic alien race bent on galactic conquest and the coalition of rebel soldiers who’ve traveled across the galaxy to stop them.

Combining the action of a first person shooter and the immersion of a role-playing game, Tabula Rasa takes the player on an intergalactic adventure where the individual has an opportunity to significantly impact the pace of battle on a global scale. Players enter the game as rebel soldiers wielding a variety of futuristic weapons, potent demolitions and the mystical power of “Logos”. It is up to each individual to use their stealth, ingenuity and skill to assist a ragtag coalition of rebels in their efforts to stop an enemy known for its intelligence and unyielding determination to enslave the Universe.

The power of Logos? Yes that’s right boys and girls the secret behind Tabula Rasa is brand name identity! The evil xenophobic aliens known only as “The Bane” have traveled across the galaxy and it is up to you to sell them products they don’t need or want. I guess it Tabula Rasa you don’t just form a group of players but rather a 'focus group'. You don’t kill the aliens but instead try to find out what they really want from Richard Garriott’s signature creative vision and attention to detail™, how they feel about Richard Garriott’s signature creative vision and attention to detail™, and most importantly what color they think Richard Garriott’s signature creative vision and attention to detail™ should be. Once you have managed to put together the ultimate new and improved Richard Garriott’s signature creative vision and attention to detail™ package you can start selling it to them safe in the knowledge that soon their entire race will have their credit line over extended to such an extent that they can no longer afford to wage war.

Seriously though, they have 5 new movies up. I haven’t seen them yet myself, but they should be done downloading by now so I’ll go check them out.