I recommend reading their company story, the Legend of Gamecock, on their website if you want the torrid, shady details.
Make all the fun of the name you want but consider the following:
1. You know you won't forget the name and its going to get lots of press.Now if you are wondering why am giving them so much attention, you should head over to their website and check out their lineup of featured contenders. Thats right, Gamecock is going to Unleash the Fury!
2. Its pretty cool that they support small developers who are usually at the mercy of the large publishers. They even let them retain the rights to their creations.
and 3. you just know the booth babes are going to be hot!