Last year I decided to not buy Battlefield 2142 because of the Adware type stuff EA were putting in the game. It has been recently announced that Hellgate London has the same Adware. If you had it on a list of possible Christmas presents, please remove it. Thanks.
I am okay with the in game advertising to an extent. Business is business and capitalism makes the world go around. I also understand that they are keeping their data gathering autonomous, not trying to find my identity. But that information they are gathering is valuable as is my time viewing their ads. If they want me to allow such practices they are going to need to do two more things:
1. Pay me for it. I am not going to pay full retail for a game, possibly a subscription AND allow them to just have that information and subject me to advertising. They are making money off that information and those ads so some of that needs to be passed on to me. They can't have their cake and eat it too... well not my cake anyway. Hmmm how about, they can't sell their cake to me and eat it too.
2. Change their EULA agreement in such a way that states they do not have the right to change the agreement at a later time. Currently their EULA reads in such a way that gives them a lot of wiggle room to change it and the data they collect at any time in the future. That just won't do. The cake's ingredients should not change after the transaction is made. I'm okay with vanilla or lemon cake, but I don't want them switching it to chocolate at some later time.
Here is hoping they don't do this to Crysis. Can't really think of a cake analogy for this last bit... How about if I said the wish I made when I blew out the candles on my cake was that they don't do this to Crysis! I should have quit while I was ahead.